Early Box Office Estimates: TWILIGHT $121.3 million, LAST AIRBENDER $50 million?

My full box office report will come tonight but here's the state of play from Friday/Saturday; Twilight: Eclipse - $22.4 million from Saturday, $28.6 million Friday, $24.2 million Thursday, a record breaking $68 million Wednesday (it's whole budget in the first day) - so we are talking $121.3 million for the 5 day weekend over July 4th. Summit printing their own money right now on this series, however the record for the 6-day July 4th holiday is still Spider-Man 2's $180 million, and there's no way this movie is making $60 million on the usually low attended Monday holiday - so it ain't getting that. The Last Airbender - $16 million Thursday, $16.7 million Friday, $14.1 million Saturday - we talking around $50 million on Sunday night, and $63 million by end of Monday? Horrendous reviews (104 rotten reviews, only 9 positive) have accounted for nothing and it's easy to see how it clicked with the Saturday morning cartoon audience, and possibly even the easy non-Twilight choice for Joe Popcorn. Still, at $150 million budget - it desperately needs staying power. It's still wait and see on this one. Toy Story 3 is on $300 million after 18 days of releases - Knight & Day is clawing it's way at finding an audience, now on $48 million and in fifth place. Full detailed info on what all these numbers mean with my late Sunday night box office report.
Want to write about Box Office, Toy Story 3, Movie News, Knight & Day, Twilight: Eclipse and The Last Airbender? Get started below...

Create Content and Get Paid


Editor-in-chief
Editor-in-chief

Matt Holmes is the co-founder of What Culture, formerly known as Obsessed With Film. He has been blogging about pop culture and entertainment since 2006 and has written over 10,000 articles.