He-Man script doesn't take place in Eternia?

Instead the movie will apparently take place in a 'alternative' version of Earth.

He-Man. The reason being that I never really watched the t.v. show but I was always enthralled by the imagery of the 1987 feature film Masters of the Universe. I was scared shitless of Skeletor and his whiter than white skull face. His female sidekick Teela used to turn me on but worry me about the opposite sex all at the same time (which was quite exciting actually) and Dolph Lundgren's He-Man was the greatest hero of all time. No, seriously. I so wanted to be He-Man and using the sword of Greyskull to destroy all those black clone soldier things who to me always felt just a little cooler than the Stormtroopers, though their aim was just as bad. So just so ya know, my history is with the feature adaptation of the show and not with the animated series. One big criticism I hear time and time again about the rather cheesy Masters of the Universe, is that is was set mainly on Earth and forgot about Eternia and the great setting which fans of the t.v. show watched every week. It's kind of like having a Lord of the Rings movie set in Space I heard someone say once... it's not at all what it should have been. So today I stumble across IESB who have written an open letter to the scribe of the new He-Man movie begging him to change his script which apparently is to again ditch Eternia for an alternative Earth setting. The screenwriter's name is Justin Marks and it's someone who you are going to hear an awful lot from over the next couple of years as he's in charge of other 80's franchises such as Voltron and Street Fighter and he's also wrote the script to the Green Arrow prison movie Super Max. I have to kind of agree with the site. We have already had one He-Man movie set on Earth, surely it's time to give the fans what they want and place the movie in Eternia? I know the worry is it won't be as marketable as Transformers or the superhero movies of recent years because they are all set on Earth but IESB are right... remember Star Wars? "A long time ago, in a galaxy far, far away" and all that. Remember the imagery and sense of wonder that use to bring to you as a child? Setting the movie in such a place is one of the most genius things George Lucas ever did and it just goes to show that a new He-Man movie could have the same effect if you treat the mythology with respect. I mean after all, when it's a franchise or indeed a remake we have a vested interest... respect for the source material is surely the most important thing?

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Matt Holmes is the co-founder of What Culture, formerly known as Obsessed With Film. He has been blogging about pop culture and entertainment since 2006 and has written over 10,000 articles.