At some point in 2010, I stumbled across a film site start-up called The Sleepy Skunk. All I remember in the beginning was a bunch of photoshopped pictures involving a rather stocky skunk and various members of the Hollywood elite. I eventually made the acquaintance of its founder, Louis Plamondon, and after talking to him I found that he had an ambition to start a website dedicated to his views on how Hollywood should be running the show. As the surrogate for his (and also, the public's) views on film production and marketing progressed, his anthropomorphic avatar of filmic justice would come to remember June 2012 as a hell of a month. With about a week to go until The Amazing-Spider Man's release, Sony had up to that point released about 25 minutes of the film's contents online. It isn't uncommon for a film that needs some serious buzz to see a healthy amount of its content teased in the form of individual clips, but what most have gotten used to and griped about turned into lesson in online marketing. Plamondon edited all of the clips together, in a logical order of progression, and presented through his various social media platforms an almost complete view of what the film was going to be about. Fans could supposedly watch this 25 minute reel and see the film's entire plot. Cutting through the Spider's web was only the beginning though, as he'd continue to create annual trailer mash-ups, as well as lampoon other marketing practices that Hollywood seems to be repeating themselves with. It's all of this attention that convinced me to interview Louis, who is a professed WhatCulture fan himself. (During the Facebook chat that lead to this interview, he told me, "WhatCulture is great, let me follow you guys on Twitter so I don't just stumble upon your stuff anymore.") After several years of mutual stumbling, I present this interview between myself and Louis Plamondon, aka "The Sleepy Skunk".