Iron Man 3 Super Bowl Trailer: 5 Things We Learned

3. The Editing Is Terrible

Iron Man 3 4 Not all the way through, but after the "extended look" sequence, we see what basically amounts to a rehash of the material we have already seen in the previous trailer (albeit with some additional seconds like the shot of Stark sitting up after removing his face-mask), and I have to say the editing is awful. It serves as a memory refresher for what we've already seen - as if we're likely to have forgotten even the tiniest detail since that exceptional trailer hit - but there has to have been a more coherent way to cut the material together, especially considering how a different edit mix added a new spin to some of the material. I really can't see too little of this sort of clumsy, blinking eye editing.
Contributor
Contributor

WhatCulture's former COO, veteran writer and editor.