Kevin Spacey takes on the "Individual Campaign" for American Airlines

Academy award winner Kevin Spacey has taken on three new roles as part of a campaign promoting American Airline's unique brand philosophy of aiming to understand the needs of every one who flies with them. In the ads, which are titled "The Individual", Spacey stars as a designer, a creative screen writer and a Malibu family man, and then finally as himself. Director of the ads, Chris Palmer, worked closely with Spacey to develop the advertisements to help bring to life the three characters which are portrayed. The characters are said to represent the broad range of American Airlines premium flyer demographic. Check out the promotion for yourself below: You will be seeing much more of this campaign throughout the media, as it is being accompanied by out-of-home advertising as well as extensive digital activity.