The swirl of Ghostbusters criticism is getting a little out of hand. What cannot be denied is the fact that the first trailer was terrible, and the second trailer wasn't a whole lot better, and the marketing team deserve criticism for that. They particularly deserve it given the fact that the third International trailer is actually very good, and what the first one should have been in the first place.
Regardless, that's now done and dusted and unfortunately Paul Fieg's spirited remake is going to potentially suffer because of the studio's inability to cut a simple trailer without 3 bites at the cherry.
What is less excusable is the criticism of the film based on the fact that it is a female-centric remake. If that's what your argument against the film boils down to, nobody is going to lose much sleep over you not seeing it anyway. Just as silly, but somewhat more understandable are the wailing fanboys who think ANY remake is sacrilege and who are insisting their childhoods have been ruined.
Those last two groups now have a fresh response from star Melissa McCarthy to get their knickers in a twist about now too, as the actress has responded to the trailer's negative reception in an interview with The Guardian.
"All those comments 'Youre ruining my childhood!' I mean, really.
Four women doing any movie on earth will destroy your childhood? I have a visual of those people not having a Ben [referring to her husband Ben Falcone], not having friends, so they're just sitting there and spewing hate into this fake world of the internet. I just hope they find a friend."
That's bound to find some measured and sensible responses from the critics like Donald Trump, who met the news of the film's existence with typical diplomacy last year.
Look, none of this is a suggestion that bad trailers deserve a pass because they have only women in them. Even the most progressive films ought to be judged by the same standards as all great cinema is, but using a bad trailer to flag-wave for a bigoted agenda is just poor form.
At least have the decency to go and see the film before you call it trash.