Spider-Man: Into The Spider-Verse Animation Director: "There Was A Fear Of Failure The Entire Time"

Despite the praise, Sony's animators weren't sure fans would love it...

Spider Man Spider Verse
Sony

Spider-Man: Into the Spider-Verse may have garnered plaudits from right across the board upon its release - even landing an Academy Award for Best Animated Feature Film at the Oscars. During production, however, Sony's animators weren't so confident that fans would love what they had in store - at least not before the first teaser trailer dropped in December 2017.

Speaking to WhatCulture, Josh Beveridge - the head of character animation on Spider-Man: Into the Spider-Verse - spoke of the buildup to that first trailer dropping, and the emotional impact that initial response from fans had on the team as they continued production.

"We lived with these things for so long, and it doesn’t take a lot for a little bit of doubt to creep in there and grow," Beveridge explained. "We were worried that as much as you want this to be what people respond to and you think it’s cool, maybe people are gonna think it’s an accident - maybe they’re gonna think it’s cheap."

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Beveridge, who had previously collaborated with Spider-Verse producers Phil Lord and Chris Miller on Cloudy with a Chance of Meatballs 2, spoke of there being a "fear of failure" amongst the film's animators, but that it also worked to their benefit in that it "fuelled" them to keep going.

"You get all these little fears because it’s not what people are used to seeing, so that voice can get loud over a long period of time, and it was our little secret for so long, when that trailer finally went out and the response was so wonderful, everyone came into work the next day with a renewed sense of confidence, and it was euphoric. We knew that people would be paying attention to this, but more than expected that so many eyes were watching what we were putting out there, that it inherently made us feel like everything mattered."

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Few could've predicted that Spider-Verse would later become one of the most critically-acclaimed comic book movies ever made, but positive reactions from fans after that first teaser dropped did make its way over to the film's animators, including Beveridge himself.

"I went down this rabbit hole of watching videos - reaction videos of the trailer - people dissecting as much as they could, people were going in depth… breaking apart what we were doing. I’d never been in a project where that much attention was being paid on absolutely everything that went up. One day I was going down this long rabbit hole of watching things, and my wife sat down next to me, and she starts crying. I ask her what’s wrong, and she turns to me and says ‘I had no idea people cared this much,’ and that I will carry with me forever."

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SPIDER-MAN: INTO THE SPIDER-VERSE swings onto 4K Ultra HD, Blu-ray and DVD on April 22

Spider-Man: Into The Spider-Verse: How Well Do You Know Your Spiders?

Spider-Man Into the Spider-Verse Miles Morales
Sony

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WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.