Alice Eve, Dr. Carol Marcus, took the stage with Paul Jacobs, Qualcomms CEO, to announce an app to promote Paramounts new film, Star Trek: Into Darkness. You can watch the presentation here: http://www.youtube.com/watch?feature=player_embedded&v=QkKGzRPMCtI The Into Darkness app allows fans to become Enterprise crew members. As a member of the crew, you will be sent out on real world missions, think of it as an iEaster Egg hunt. The app completes missions using Qualcomms context awareness platform, Gimble. Gimble allows smart phones to interact to the surroundings using geo-fencing, image recognition and audio recognition. So, if you are walking down the street close to a billboard, the app with direct you to it. Scan the billboard or poster with the app to complete the mission. The more missions you complete the more you move up in rank. In addition to bragging rights, there will be special content presented. The app is low power and runs in the background. This means it will not drain your battery and some missions can be completed without needing to take your phone out of your pocket or purse. Nifty. The app has not launched yet. To sign up for the app, and a chance to win a trip to the US premiere, go here: StarTrekMovie.com/CES Star Trek: Into Darkness will be in theaters May 17, 2013.