The Bad Moms Trailer Just Doesn't Know When To End

Parenting is hard, apparently.

Bad Moms Mila Kunis Kristen Bell.jpg
STX Entertainment

Bridesmaids may have been touted as the female Hangover, but Bad Moms is surely a better inheritor. Oh, not because being a rebellious stay-at-home Mom is the equivalent of a bonkers stag weekend, but because it's directed by the writing duo behind the 2009 smash-hit trilogy starter. Can we expect the same group comedy riffing on well-known tropes? Quite possibly - its legacy may be marred, but the original The Hangover is solid and the cast here includes Mila Kunis, Kristen Bell and Christina Applegate in a PTA war, which is a unique enough idea.

Although if it is, STX Entertainment (who bought the distribution rights from Paramount last year) are not quite sure how to market it.

A debut trailer's hit for the film and... it's not the best. Sure, there's a nice overview of the plot and just a tease of conflict, which is better than most comedy trailers manage, but it's edited in a way that's feels designed to hide a lack of jokes. There's only a few gags that hit and at the end there's no fewer than three sting joke set-pieces, none of which are that individually funny. To top it off, it comes in at three minutes long, bigger than any of Batman V Superman's extensive theatrical teases. Doesn't exactly fill me with confidence.


Have a look for yourself though and let us know what you thought down in the comments:

Bad Moms is in US cinemas from 29th July and UK cinemas from 19th August.

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Film Editor (2014-2016). Loves The Usual Suspects. Hates Transformers 2. Everything else lies somewhere in the middle. Once met the Chuckle Brothers.