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The Dark Knight Rises Billboard: Batman's Greatest Ever Film Poster?

You are genuinely staring at a 3D bat-symbol-shaped hole from ‘The Dark Knight Rises’ on a billboard complete with crumbling bits of debris jutting out.

What you see above is possibly the coolest ad for a movie ever designed for a billboard. This was spotted at Sunset and La Brea in Hollywood, CA. It is not a graphic or trick shot. You are genuinely staring at a 3D bat-symbol-shaped hole from €˜The Dark Knight Rises€™ on a billboard complete with crumbling bits of debris jutting out. I know the movie is less than a month away (woo-hoo!). I can understand how busy the film€™s marketing department has all year been building up the hype and whetting the appetite of legions of fans. They€™ve provided us with nonstop trailers and TV spots. They€™ve given us previews of toys, collectibles and other merchandise. Even as the date draws near, they€™ve managed to unleash more viral marketing material. Now, they€™ve given us this. Goddamn, just look at that thing! What does it say about the movie? Not much. And that€™s just how the filmmakers like it. Is it a clue to what the film could be about? Maybe. Remember, Nolan€™s Bat-verse has always revolved around underlying themes. €˜Batman Begins€™ dealt primarily with fear. €˜The Dark Knight€™ was all about escalation. Could the final film be about destruction? Pain? Falling debris? €˜The Dark Knight Rises€™. If you€™re as psyched for this film as I am, you already know who€™s in it. You probably know, as well, who€™s making it. See you there on July 20, 2012.
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