Theres always been something a little off, perhaps even opportunistic, about Brands rise to be a popular political player and key voice for revolution. Claims that the best way to bring about change was to not vote now look like the ideals of a different man - in the film he even seems to endorse partaking in elections (as part of bigger actions). Maybe Brand has reassessed his political viewpoint and refined his opinions, or perhaps hes just ran down this career avenue because it helps people forget his regrettable past (particularly that unfortunate Andrew Sachs incident). Regrettably, the latter seems more likely - in the very closing minutes, Brand makes one statement that undercuts the entire argument, and by extension the film itself. The climax of the documentary distills the raised issues into policies for the Trews movement, the second of which is 90% income tax for the richest 1%. Brand is then mock-told by earpiece that such a policy would include him, so he quickly back tracks on it, joking that we dont have to rush that one through. Its a moment played for laughs, but the fact he doesnt attempt to recognise the irony of it all reveals a rather unsavoury truth to this whole enterprise. Brand no doubt believes in what hes saying, for the most part. He thinks that, in an ideal world, we should redistribute wealth and hold the bankers accountable for their obscene opulence. But he also doesnt want that to affect his lifestyle. He doesnt want his income to be taxed to the point hes living like the working class he interviews while caressing their hands and swearing in front of their kids. He wants to keep his position of wealth - the exact same reason none of the bankers or politicians are making steps to instigate the 90% rule. So in the end, what makes Brand any better than the people he's attacking? The Emperors New Clothes may not be the un-funny comedy youd have expected, but it still has a disturbing parallel to the original story, and not the one the films trying to make. Brand thinks hes the child who points out the Emperor is naked, but in fact hes the swindler behind the non-existent garbs, selling an idea that he claims if you dont buy into youre stupid, but one he doesnt even believe in himself. Post your thoughts on The Emperor's New Clothes down in the comments.
