The peculiar effect of new KNIGHT & DAY trailer.

Let's try and have a Tom Cruise related article without any reference to the fact that the man seems a bit nuts sometimes okay? Dammit. Aside from the no-need-to-mention-them antics of the Cruiser he has consistently been one of the finest box office actors of the past twenty years, he takes a hands on role in crafting each project and though not always money spinners they are at least interesting. Contrarywise Knight & Day director James Mangold seems to pick his projects out of a hat, having helmed - in recent times - Identity, Walk the Line and 3:10 to Yuma. This new feature seems to be riffing on the 'spy couples' genre that (alongside last year's Duplicity and this year's Date Night) seems to be in vogue. Cruise, as the trailer kindly informs us, plays Miller, a former spy who has had a bit of an episode and gone barmy; he has unfortunately roped in Cameron Diaz's June into proceedings after a blind date gone awry and leads her on a round-the-world, action adventure rollercoaster (or something); in which maybe he's nuts or, just maybe, there really is some sort of shady villainous evil occuring, most probably with Peter Saarsgard's spy chief Fitzgerald. Anyway, the trailer looks like a lot of fun, with Cruise on fine form, juggling both a wacky charm and his more familiar action chops, and there are plenty of impressive looking set-pieces for the duo to jolly about on, however one casts a wave of concern over my effects wearied eyes and it's matched by the frankly baffling debut publicity shot that I cannot understand the logic behind 20th Century Fox releasing. The shot in question is this: Surely it deserves instant appreciation by Photoshop Disasters, and watching the trailer this moment couldn't help stand out like a terribly blue-screened sore thumb: That isn't Cameron Diaz, that's somewhere wearing a paper plate with Cameron Diaz's face painted onto it, surely!? In motion the effect is even more frightening, so have a look at the trailer below... Hopefully by the film's July 2nd release this cinematic eye-sore will be cleaned up, but so many times when a trailer debuts and the old 'the effects aren't finished' adage is applied, there's never really much difference once the film finally plays out proper. Furthermore, why would a studio even risk putting such shoddy effects work into a trailer and potentially disuade an audience from viewing their movie?