TRANSFORMERS 2, a Superbowl trailer spectacular?

by Matt Holmes

TRANSFORMERS 2: REVENGE OF THE FALLEN is expected to have it's first trailer attached to the Superbowl event. Michael Bay confirmed on his message boards that February will be the month to bow the footage and the most likely place to generate huge buzz would be the biggest sporting event of the year. He also said the poster campaign would begin after the New Year. According to producer Don Murphy, going for a late but heavy marketing campaign is intentional and a cost-effective way to save money (as the general feeling is the anticipation for the sequel will be heavy anyway).

€œWe€™re kind of trying to follow the PIRATES OF CARIBBEAN model, that is, no publicity for as long as possible, since the sequel will have enormous attention no matter what we do.€
Though I can't help but feel after THE DARK KNIGHT became the biggest summer blockbuster of all time, how dumb it is NOT to pour a whole ton of money into this movie RIGHT NOW! That long and amazing campaign had people talking about THE DARK KNIGHT for months.... you can't deny it didn't work. source - /film

Editor-in-chief
Editor-in-chief

Matt Holmes is the co-founder of What Culture, formerly known as Obsessed With Film. He has been blogging about pop culture and entertainment since 2006 and has written over 10,000 articles.