Transformers: Age Of Extinction - 10 Ways Michael Bay Stole Your Money

3. Synergy

Lest you forget, €œSynergy€ is Hollywood speak for when media conglomerates work together to promote linked products across different media. So Age Of Extinction€™s theatrical release promoted the DVD, which promoted the soundtrack, which promoted the video game, which promoted the toys. In the midst of all this advertising, the question of whether the movie itself was ever meant to be good becomes a moot point. You€™re watching the third sequel to a movie based on a toy line, so clearly the pulse was financial, not creative. Pointing out that such a picture has no real story and feels slapped together because a box office success was guaranteed is not particularly insightful, but...