Watch Every Major Super Bowl 2017 Trailer Here

6. Transformers: The Last Knight

If you have no interest in yet another Transformers movie that will no doubt deliver an even worse Rotten Tomatoes score than the last mess, you might be shocked at Paramount's willingness to pay so much for a Big Game spot.

But these movies make more money than anyone could ever make sense of, so that's why the marketing can be done with such confidence. Who even cares that it'll be horrific? At least we'll get to see Optimus Prime and Bumblebee fight, with absolutely zero consequences since the spin-off for the latter has already been announced...

5. Mercedes

If you're looking for big impact, do as Mercedes do and hire the Coen Brothers, whose addition to this year's spread of adverts is definitely the coolest.