Why Robin Hood Just Flopped So Hard

4. Robin Hood's Lack Of Appeal

Lionsgate have failed to learn the lessons of the not-even-very-distant past on this production. They've failed to notice that nobody is really all that interested in Robin Hood, same as nobody is really all that interested in King Arthur.

The problem with the 2010 Robin Hood film wasn't quality (because it's actually pretty good), it was that audiences just didn't bite. Lionsgate fundamentally didn't put that logic together and instead seem to have imagined that the issue was with the execution and have ploughed on regardless.

The reality is that Robin Hood is noteworthy and famous without really being beloved. He's not on the same level as other frequently-rebooted characters like Batman and Superman and persisting with that assumption is a recipe for throwing a lot of money away.

It doesn't even seem like Lionsgate were fully unaware either, because they've set out to revise Hood for a new generation, telling a story in the most obnoxiously contrarian way possible (starting with a voice-over that might as well scream "well, ACTUALLY you idiots, you don't even know Robin Hood at all LOL"). So that means they KNEW that a normal Robin Hood wouldn't work and yet they still persisted in releasing a film called Robin Hood. Sometimes you reap what you sew.