10. Assassin's Creed
https://www.youtube.com/watch?v=obKnIvxJGX8 Remember the glory days when Assassin's Creed wasn't immediately followed by a general feeling of disenfranchisement and the notion of "Is it worth buying another one of these?" Take a look at the above trailer and it'll all come flooding back. When Ubisoft first started showing their hooded-stealth masterpiece they knew exactly what they were doing. Trailers were cut with laser precision by putting some suitably Matrix-evoking music behind everything - it was a remarkably effective way to tap into an entire generation's worth of people who wanted slick, slow-motion action scenes like they'd seen throughout the early noughties.