46. Plastic Instruments FTW

Too lazy to play real guitar? Step forth, the music game genre! Although it's now basically totally dead, there was a time a few years ago where practically every gamer's rooms were suddenly invaded by plastic instruments with four buttons. Guitar Hero was a revolution, a massive new hit for the gaming industry that gave us a great way to tap into our inner desires to be an awesome rock god and challenged us to get better at tapping coloured buttons in rhythm. It was natural, intuitive and was great to play with friends. Alas, such good things can't always last. After Guitar Hero's popularity surged so too did the number of games being churned out, leading to many hanging up their plastic axes for good. Fortunately Ubisoft's rather awesome Rocksmith is now around to teach us real guitar instead, but I still occasionally dig out my ancient Guitar Hero controller to try and beat Through the Fire and Flames on Expert. I'll do it eventually.
45. I Think Some Got In My Eye There..

It was never really the flashy visuals of abundance of chest high walls that wowed me about Gears of War. Nope, the single best thing about that series will always be the fact that you've got a machine gun with a freaking chainsaw attached to it. Screw shooting at things - it's much more satisfying to blindly run into a horde of enemies and chop the nearest Locust into itty little bits using a Lancer. With blood and gore flying everywhere, a grimace on Marcus Fenix's face and the corpse of a body torn in half dropping to the ground afterwards due to the power your epic chainsaw gun, there was nothing not to love here. Memorable mentions also go out to Dom and Maria reuniting in Gears 2, and fighting the Berserker with a Hammer of Dawn. But they're not as awesome as a chainsaw gun, now are they?
44. Zombies In Reverse

Although the game behind it ended up being little like the original trailer, Dead Island's reverse-zombie filled first trailer had everyone's tongues wagging in the lead up to its release. Extremely well put together, this advert was a big hook into the Dead Island franchise and is probably the sole reason it succeeded and actually got a sequel.