Call Of Duty: 10 Huge Controversies Activision Wants You To Forget

Video game trailers are perhaps the most important moment for upcoming releases, as the publishers aim to promote their new title and encourage as many sales as possible. For this reason, a negatively received trailer can set the tone for a game and seriously affect its performance on the shelves.

Consequently, some would say the Call of Duty: Infinite Warfare trailer becoming one of YouTube's most disliked videos was a slight hinderance for Activision's 13th CoD title.

The trailer, which was released in May 2016, received a barrage of criticism and uproar, largely at the game's futuristic setting, with most players holding the belief the series needed to return to its roots. In the same month of its release, the video had already surpassed the amount of YouTube dislikes for the Ghostbusters reboot trailer, and that can never be an accolade a publisher wants...

Boasting the highest number of thumbs down the franchise has ever seen, 15 times more than the previous Black Ops III release, the game's sales reflected its poor reveal.

The publisher was largely defensive over the game's direction, and sacraficing some positive coverage for an innovative experience wasn't a completely bad trade, with the game still becoming the top-selling game of November in the US.

With improved trailers and promotion in recent years, Activision won't want players to remember the 12th most disliked YouTube video of all time.