The main aspect of Ultimate Team is to gather the best players in football and create the world's greatest team - it stands to reason. Like any form of competition, the elite constantly strive to find better ways to adapt and grow as players in order to give themselves the best chance of success so as the series has grown, players have become more savvy when dealing with the in game currency. Price fixing is when players with a lot of money manipulate the market by buying up certain players in bulk for cheap. They then bump up their prices, flood the market with them and make easy profits, which is then repeated over and over again; the more money they make, the more expensive players they use this method on. Newcomers to the series are most affected by this but it also isn't fair on novices or young children who can't afford to buy the game themselves and must wait until Christmas, some three months later when the market is already practically ruined. EA need to implement a fair system for all players, not just those who spend real money on buying coins and packs. One way to achieve this would be if EA made it impossible for players to have more than one of the same player in their club, which seems a simple rule that should have come in already: hopefully we will see it in FIFA 15.
Barry O' Halloran has been a whatculture writer for the last two years and having recently graduated, now plans on writing about games & movies until his hands fall off. Follow him on twitter!
