Mass Effect 3: "Fight" Live-Action Trailer Released

Mass Effect 3 will undoubtedly wow gamers when it is released in a little under two weeks time, and the marketing campaign so far has been very clever, targeting general consumers who fall outside of the already established hardcore base of fans. Continuing that good form is this live action trailer, which first aired during The Walking Dead and which should bring in some more casual new fans: http://youtu.be/0DSCFQcR08E Very, very impressive. Here's the synopsis of the hottest release of the year so far:

Not everyone will survive. An ancient alien race, known only as "Reapers", has launched an all-out invasion leaving nothing but a trail of destruction in their wake. Earth has been taken, the galaxy is on the verge of total annihilation, and you are the only one who can stop them. The price of failure is extinction. You are Commander Shepard, a character that you can forge in your own image. You determine how events will play out, which planets to explore, and whom to form alliances with as you rally a force to eliminate the Reaper threat once and for all. Mass Effect 3 will react to each decision you make as you play through a truly unique experience of your own creation.

Mass Effect 3 is released in North America on 6th March and in Europe three days later on the 9th.