Back in May, Microsoft filed a complaint with the National Arbitration Forum over certain domain names that had already been purchased by other individuals. Today it was announced that Microsoft won a court ruling in their favor over Chinese citizen named Cheng Juan who previously held the rights to Xbox 8. This ruling allowed them to secure certain domain names that had already been registered including Xbox 8. The domain rights they have now acquired include; Xbox8.us, Xbox8.org, XboxPhone.com, XboxTablet.com, XboxLiveTV.com and XboxCompanion.com. This does not automatically mean that the next generation Xbox will be refereed to as Xbox 8, but there is a chance considering Microsoft already has released products named Windows 8 and Windows Phone 8. However, the difference being that a console will last up to six or seven years, while Microsoft is probably already working on Windows 9. Meaning you don't want to have a Xbox 8 released and then announce Windows 9 because consumers will get the idea that Xbox 8 is outdated. Microsoft made this statement on the matter:
"Microsoft often acquires various domain names as part of its ongoing business strategy, but beyond that we have no comment,"So as of right now it is just a rumor that Xbox 8 will be the name of the next generation Microsoft console. I have to say if the choices are Xbox 8 or Xbox 720, I actually don't mind the name Xbox 720, however I will acknowledge I am in the minority. Personally I can't wait until next E3 so we can finally get official announcements from Sony and Microsoft on their next generation consoles.