Watch Dogs 2: 6 Important Social Observations
2. Social Media Is A Big Deal
In the game, Marcus is pressurised to gradually increase the number of followers of DedSec, as without them there's no progress, which is once again key.
Sitara is the one especially concerned with not only the number of followers, but also negative comments. She refers to DedSec as her "brand", which is questionable when taking into account that DedSec is a group of hackers, not an artist collective.
Dusan Nemec, CTO of Blume, at one point strikes a deal with social media giant !nvite to gather data about its users. He states: "People want to know who is good and who is bad," therefore he wants to use the information posted on their accounts in order to expand the system.
Through the system he can profile potential criminals - considering the amount of data posted on social media, he assumes that the "shot" can be accurate, despite Marcus' case proving otherwise.