10 Artists Who Always Had The Best Music Videos
4. The Spice Girls
Notable Mentions: Wannabe, Say You'll Be There, Spice Up Your Life, Viva Forever, Goodbye
Similar to Britney, while not everyone reading this may have been a fan of the music of The Spice Girls, you have to admire how they used their music videos to show off their feminine power to a generation of young women.
The Spice Girls built up a reputation through the 90s for being one of the hardest working groups in the industry. That shines through in their videos, a lot of which are big-budget, epic in scale, and show off powerful, independent women with a message for the world.
The one-shot visual in 'Wannabe' introduces us to the personalities of each member of the group, and they only expand on that in later videos. 'Say You'll Be There' features the girls in the desert, and we see them as superheroes, while their direct pieces to camera completely show off their sass. Alternatively, 'Spice Up Your Life' somehow manages to shake up those sci-fi elements with sexual imagery.
They've also got to be noted for being more experimental later on in the decade - stop-motion animation was used to show the band as fairies in 'Viva Forever' - and it's clear the band were maturing as time went on. 'Goodbye' in particular is a much quieter clip than some of their previous efforts, and the dark lighting and snowy setting show off themes of loneliness following the departure of Geri Halliwell.