10 Best Music Videos Of The 2000's
Gorillaz certainly knew how to accompany their own songs...
At the turn of the century, music videos didn't seem to have the same type of impact as they did back in the 80's. With MTV turning into a reality show network and branching out into less musical material, the video content was few and far between.
However, that didn't stop artists from coming out of the woodwork with incredible visual pieces to accompany their music. With the rise of the Internet and Apple, the music format started to shift away from albums and more towards single song purchases off of iTunes. At the same time, focusing on one song meant that you could recognize a band better from their video than by the CD that you found on the shelf.
All of these artists truly understood the importance of the visual medium, turning these songs from great musical passages to truly cinematic events. Whether it was through animation, dance numbers, or just visual trickery, these musicians definitely thought outside the box when it came to creating their music video ideas.
These are the videos that defined a generation and set the standard for what the music video format would look like going forward. Just push play and see for yourself.
10. Here It Goes Again - OK Go
The idea of having your video in regular rotation became less and less of a reality at the dawn of the millennium. With MTV becoming less and less of a video-driven network, most bands had to think outside the box when it came to promoting their material. Then all of a sudden, four dudes on treadmills seemed to point the way forward.
While OK Go's "Here It Goes Again" is a perfectly fine indie rock song, their video was something else entirely. The fantastic choreography that these guys perform as the tune plays out had just the right amount of off-the-wall weirdness to make it impossible to take your eyes off of. On the other hand, how did we all get to see it if MTV was starting to dwindle?
The video gained a bit of traction on secondary networks like Fuse, but it didn't really hit its stride until it started to pop up on YouTube. In that respect, "Here It Goes Again" became one of the first viral music videos of the new generation. After this short little experiment with a couple of treadmills, OK Go went from an average pop rock band to being one of the progenitors of modern music video production.