Music videos tend to come in three different categories: By-the-numbers, blockbusters, or bait for controversy. The majority are just the former; fairly straightforward little clips to go alongside the music.
Nothing special, but no one expects them to be.
Unless there’s a real message in there, they should just aim to be a nice visual accompaniment to complement any given track. Other times, these straightforward videos inject a bit of comedy in too. ‘90s-era Eminem or Blink-182 were arguably the best at this.
Recently, the likes of Beyoncé with her visual album, Katy Perry’s star-studded Swish Swish and Taylor Swift’s Girl Squad in Bad Blood have brought increased production values. For Beyoncé and Taylor especially, this has led to increased views on YouTube, and the increased exposure and income that brings.
However, sometimes the most interesting music videos are the ones that court controversy. Either because of points they’re making, attitudes they seem to have or just a willingness to be outrageous, these videos have all led to uproar, debate, and most importantly, controversy amongst the listening public.