10 Underrated Alternative Pop Music Singers Of The 2010s
1. Charli XCX
Charli XCX is probably not alternative in the standard form of indie pop; instead, she is alternative in the sense that her music retains fresh electro as a recurring theme. From her humble beginnings as a featured artist on pop anthems in the early 2010s, to becoming the visionary voice of futurist-pop at the end of the decade (with the help of producers SOPHIE and A.G. Cook), her career has been quite revolutionary within pop music discourse.
Although she has been part of the music game for quite a while now, Charli XCX still faces the ongoing issue of many unfamiliar with her status as an artist, which interferes with the appreciation she rightfully deserves. Perhaps it boils down to the perpetual labelling of Charli XCX as the future of pop, leaving her star potential indefinitely on hold. The question of whether Charli XCX has already reached or is yet to attain her height remains a great mystery.
Given her commitment to her craft - even presented by her songwriting contributions to hits like 2019's Señorita and Selena Gomez's Same Old Love - Charli XCX unquestionably deserves a few more turning heads. As we venture into the uncharted territory of the 2020s, hopefully Charli's unique experimental pop will be enough for her to become a household name. So, what are you waiting for? Get streaming...