4. Instant Marketing, Distribution & Payment
Yes, this is a no-brainer but still worthy of mention because of the phenomenal opportunity artists have to run their product through the sales cycle - marketing - production - distribution, online. Only an idiot would suggest that being able to distribute your music and get paid without leaving the house is a bad thing and, as Trevor said, "You can book a tour from your couch." On the production side artists now collaborate from a distance using industry standard Pro Tools tracks stored in the cloud. But, as we said in our previous section, having an internet presence guarantees nothing and online marketing runs the risk of being annoying, especially on social networking sites. Trevor of TOV urges page and site administrators to avoid, "Spam! No one wants to see your event page 900 times." We concur Trev.