9 Reasons Rock And Roll Is Dead (And Never Coming Back)

9. Demographics Have Changed

For all of the attention paid to the ever-elusive 18-to-34 demographic, there just hasn't been enough reason over the last decade for major labels to continue chasing them, particularly those outside the standard pop market. In the 50s and 60s, this demographic was the biggest get for rock and roll, as noted by the pandemonium caused by Elvis and the Beatles. And sure, this age group is still considered the biggest overall seeker of new music, but that doesn't always translate to a consistent cash flow. And thus, simply getting the young demo to hear the new music isn't enough. So the rock industry has shifted its targets to the entrenched middle grounds, aiming to satisfy those who very rarely seek out new music, because those are the people who will really latch onto a particular band and buy the crap out of their merchandise.