OK Go: Every Concept Video Ranked From Worst To Best

Trippy. So trippy.

Everything about this video (and the song itself) represents how drastically OK Go wanted to break away from their jaunty pop-rock roots for their third album, Of the Blue Colour of the Sky. It's fuzzy, it's psychedelic, it's closer to Prince's "Darling Nikki" than "Little Red Corvette."

As detailed in the Making-Of video, HTF?, an in-camera effect called delayed imaging was used to achieve those surreal graphics. (You can actually see Damien pushing the button when he's all up in the camera at the beginning of the video.) It was done all in one-take, which has become the norm for them, with a bunch of props gathered from the 99 Cent Store.