7. Front Seat Child
Central Office of InformationThis late 1970s road safety advert is as powerful as any of the more graphic modern adverts. As a broken father walks around a playpark he used to take his daughter to we hear a voiceover of the events that shattered his world and robbed him of his little girl. As a maudlin trumpet blows we hear details from the court case: the man allowed his daughter to ride in the front seat of his car before a car accident caused her death. As we hear his daughters words pleading to sit in the front seat he pictures her swinging slowly on the swings. Her vacant stare as she slowly moves towards the camera evokes 1970s horror classics The Shining and Dont Look Now this kid is terrifying! https://www.youtube.com/watch?v=g-szOc6aNRI