4. Child Friendly Games
With their videos games, Lego has been able to make what most likely normally would be 12+, for hardcore gamer's or dedicated fan games into PG, Exciting and Child Acceptable fun! Would you let your kid play Batman: Arkum Asylum? Most probably no. But, Lego Batman on the other hand, you likely wouldn't give it a second thought. And, most Adults find these game excellent fun! They have managed to make the games so wonderfully balanced. Lego has made well known franchises into a cool and funny experience, reliving some of the greatest films with brilliant little twists.
3. Fun Education
I remember going for a school trip to Lego land when I was younger, thinking what on earth it was we were going to do that involved work. It was the best educational thing I ever did! Inputting controls via computer to allow a Lego creation that was simply wired up to go in a certain direction, it was something that will stick with me for a long time. It really should be used more in schools as a way of visually helping to understand many subjects. There are so many applications for it. Even just the sets you get today, for a young child it can teach them in how placing things together properly can result in something grand.