7. Pepsi Hates Ronaldo
A little sporting competition is to be encouraged, and rivalry is often healthy, especially for the spirit of big competitions, but Pepsi Sweden took it a little far with their targeted campaign ahead of a key World Cup qualifier against Portugal, which featured an effigy of Cristiano Ronaldo on a train track, with its head crushed, and full of pins. Regardless of the comic impact of the campaign, fans weren't exactly pleased. Clearly - and justifiably - outraged by the portrayal of the death and torture of their idol, more than 40,000 Portuguese supporters took to Facebook to become part of a group called "Never drink Pepsi again." Ironically, Ronaldo pretty much single-handedly ensured his side beat the Swedes by scoring a hat-trick in the crucial game. Concrete proof once and for all that Voodoo doesn't even work.