Apple's very first computer, the Apple I had a price tag that raised the eyebrows of more than a few superstitious individuals. Priced at $666.66, it almost seemed like Apple wanted people to associate the product with the number of the beast. Steve Wozniak later explained that he had priced it without even thinking of the connotations. Instead, he had simply wanted to price it at one third over the wholesale price of $500.
