12 Biggest Brand Blunders In History
3. KFC Mis-Translated Their Famous Finger-Lickin Good Slogan Into Chinese, Telling The Public To Eat Your Fingers Off
Between 1956 and 2011 KFC used the slogan "finger-lickin good" in order to help promote their product. However, when the company attempted to translate it into Chinese, they made a complete hash of things.
Using a direct translation rather than allowing for language variation, KFC advertised in China using the slogan: Eat your fingers off. Needless to say, a large proportion of the Chinese proportion were confused - and scared - by such a prospect