Sometimes, a website becomes popular simply because it's the prettiest, much like how class elections are won in grade school (or in general, actually). The Verge has certainly accomplished being one of the nicest websites to look at in terms of design, layout, and a color scheme that makes you forgot your eyes are bleeding. Naturally, they have to be good at more than just looking good. They also benefit from having high-quality writing and culture-savvy staff that picks decent topics. From the outside, it's easy to see why The Verge articles continue to be at the top of everyone's newsfeed if only because they are above average at literally every avenue they attempt. Also, they do a terribly good job of keeping you on the site for a long time. The conventional wisdom is to please a mobile-ready audience with short articles and punchy topics, but The Verge disregards this rule with articles that are frequently longform. In fact, they have an entire category dedicated to articles that are supposed to long, and we eat it up. Why It's Going To Rule... Their hard work has been paying off, especially in the last year. Last month, the tech platform managed to bring in a whopping 18 million unique visitors. Over half of that traffic (about 7 million) was mobile. That's pretty impressive for a magazine that hasn't been around for over 100 years. This momentum doesn't show signs of slowing down, especially due to The Verge's good track record of staying relevant among its most engaged users, who love the site's beautiful design and great writing.
Jon is the author of the Pixar Theory, the narrative that combines all of the Pixar movies in one timeline. You can read more about his random nonsense on jonnegroni.com
