Upworthy was built to create viral content, especially narratives that are left-wing. They've accomplished this task in spades since starting back in 2012. Part of what makes stories on Upworthy so unique besides being so easy to share is how happy and inspiring they tend to be. For the most part, the website relies on news and insights that are deep, but positive overall. At times, they do tend come across as a bit silly and even preachy, but we love them for it. In fact, their mantra is "Things That Matter - Pass 'Em On." Though that headline is a hair away from sounding like a Mormon commercial, the approach has completely worked for millions of people who view Upworthy posts each day. Why It's Going To Rule... As Fast Company puts it, Upworthy has used emotional data to become the fastest media site of all time. In just two years, the site has managed to bring in 10 million visitors (on average) each month, earning the envy of pretty much everyone who has spent that same amount of time picking the fonts on their own news aggregator blog. The real reason behind Upworthy's quick rise to fame is due to the curators behind Upworthy understanding what truly makes content go viral. To put it another way, they understand how to present stories that you and I will find...well, "upworthy."
Jon is the author of the Pixar Theory, the narrative that combines all of the Pixar movies in one timeline. You can read more about his random nonsense on jonnegroni.com
