15 Insanely Terrible Advertising Campaigns You Won't Believe Are Real
3. Bud Light's Very Uncomfortable New Label
This is one of those concepts where it's easy to understand what the company had in mind, but you'd think that somebody would have seen how it could be taken the wrong way. This Bud Light campaign used the slogan "the perfect beer for whatever happens," trying to get across that drinking Bud Light will allow you to have a fun night where you're up for crazy things you wouldn't normally do.
That makessense, as being able to loosen up and have a good time is a huge reason people drink beer, and they even asked customers to use the hashtag "#UpForWhatever" to promote the brand on Twitter. That would have been enough, but then there's this: "The perfect beer for removing 'no' from your vocabulary for the night."
Really? So you're going to get drunk and not listen to people when they say no? What does that remind you of? Clearly what they mean is that you'll be up to trying new things, but that's not what immediately came to most people's minds. Anheuser-Bush very swiftly removed the label and apologized, saying, "We missed the mark on the new Bud Light bottle." You think?