You do occasionally get lost in your own store from time to time. If you're new and you have no idea where the children's department is, then you'll just wander around until you've found it, because asking others is a sign of weakness and you're the only one who has no idea what's going on. If you're putting clothes from the fitting rooms away, there will always be one item that you have never seen before and swear that it doesn't even exist. And it's always an online return.