3. Restrictions
Yes, we have literally found an image of an iPhone in a box. That's a cookie well deserved.
Whether you like it or not, restrictions are a huge part of the iOS ecosystem. The end user is, essentially, stuck inside a heavily controlled environment that isn't prone to change of any kind. It's basically the same as it was on the older, "normal" phones; you could change the wallpaper and (if the manufacturer allowed it) change the icon layout. Android goes over and beyond this issue. While new users really are introduced to a relatively lenghty (a couple of weeks) learning process, it does pay off after a while. The thing is, people appreciate their freedom. This is extended onto the devices and software they use. As time passes, they're getting more and more used to the fact that virtually everything they own is subject to their will, so the systems that Apple is offering are redundant and aged. Don't get me wrong, now. It's a known fact that they are rock solid and extremely reliable (in most cases), but it's also a fact that they are a relic of a different time. True, there should always be *some* restrictions in place, but these constraints most certainly shouldn't completely handicap user creativity. We recommend checking
this website out, if you're interested in what Android is capable of.