10 Most-Watched Sporting Events In TV History

7. 4. UEFA Champions League

FILE - This is a Sunday, Aug. 5, 2012 file photo of Jamaica's Usain Bolt reacts to his win in the men's 100-meter final during the athletics in the Olympic Stadium at the 2012 Summer Olympics, London. It was reported on Wednesday March 20, 2013 that Usain
Andres Kudacki/AP

Rating: Average Viewers: 1.7billion

European football attracts the top talent in the world - which is exactly why the continent's premier club competition the UEFA Champions League has an annual global TV audience of 1.7billion (cumulative for all the matches).

 
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Contributor

NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.