10 Most-Watched Sporting Events In TV History

4. 7. Rugby Union World Cup

FILE - This is a Sunday, Aug. 5, 2012 file photo of Jamaica's Usain Bolt reacts to his win in the men's 100-meter final during the athletics in the Olympic Stadium at the 2012 Summer Olympics, London. It was reported on Wednesday March 20, 2013 that Usain
MARK BAKER/AP

Rating: Average Viewers: 789million

Another quadrennial tournament, the rugby union World Cup was first introduced in 1987 and the seven editions to date have brought in an average TV audience of close to 800million - primarily from Western Europe and Australasia, it must be said.

 
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Contributor

NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.