10 Most-Watched Sporting Events In TV History

4. 7. Rugby Union World Cup

** FILE ** England captain Martin Johnson holds aloft the Webb Ellis Cup after his side beat Australia 20-17 in the final of the Rugby World Cup in Sydney, Australia in this Saturday Nov. 22, 2003 file photo. Johnson was appointed England national team ma
MARK BAKER/AP

Rating: Average Viewers: 789million

Another quadrennial tournament, the rugby union World Cup was first introduced in 1987 and the seven editions to date have brought in an average TV audience of close to 800million - primarily from Western Europe and Australasia, it must be said.

 
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Contributor
Contributor

NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.