10 Most-Watched Sporting Events In TV History

5. 6. Asian Games

FILE - This is a Sunday, Aug. 5, 2012 file photo of Jamaica's Usain Bolt reacts to his win in the men's 100-meter final during the athletics in the Olympic Stadium at the 2012 Summer Olympics, London. It was reported on Wednesday March 20, 2013 that Usain
Eugene Hoshiko/AP

Rating: Average Viewers: 986million

Although the Asian Games may at first appear an unusual entry on to this list, when you consider that more than two-thirds of the world's population live on the continent, then it is perhaps unsurprising that almost 1billion people on average watch the quadrennial multi-sports event.

 
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Contributor

NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.