10 Most-Watched Sporting Events In TV History

2. 9. Winter Olympic Games

Mike Egerton/PA Archive

Rating: Average Viewers: 478million

Nowhere near as big as its summer cousin, but the quadrennial Winter Olympic Games still draws a large audience - particularly from Canada, Scandinavia and Russia - and the average viewership is just shy of half a billion for sports including skiing, snowboarding and the mighty curling.

Posted On: 

NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.