As a football fan, few things are more exciting than finding out that your team has gone all-out and splashed the cash to bring in a new signing. There's a reason why year on year fans camp outside their team's training ground on transfer deadline day, all hoping that a star player will arrive to take their squad to the next level.
This was even illustrated frankly on the brilliant Sunderland 'Till I Die series on Netflix where Mackem's owner Stewart Donald desperately attempted to bring in Will Grigg in the hope that he would prove to be the missing piece in the puzzle en route to promotion.
However, the weight of expectations can often prove to be too much on a budding talent, leading to disastrous results. How often have we seen players scoring goals for fun before embarking on a big-money move and suddenly being unable to find their form for their new club?
While some teams certainly seem more prone than others to making transfers that ultimately turn out to be unsuccessful, fans of every Premier League club have felt the pain of watching their hopes come to nothing as a hyped signing becomes yet another big-name bust.