4. Sex Appeal
Anne Hathaways Catwoman suit scored more points in Los Angeles than the entire Vancouver Canucks team. On a related note, Anne Hathaway became somewhat of a fantasy among comic geeks. Vancouver has a love/hate relationship with a set of identical twins - the Sedins - who became somewhat of a fantasy among hockey pucks (a not-t00-flattering term for a hockey groupie, either male or female).
3. Over The Top Franchise Supporters
TDKR had a lot of supporting characters from previous movies that proved to have no discernible purpose for being there; the Canucks had those green men that annoyed players in the penalty box and viewers nationwide. The Batman also had a few thousand cops that did nothing to help the situation by running into a tunnel and getting trapped there for three months with nothing but grooming supplies while the Canucks had these guys who spent three weeks working on this video to little avail: http://www.youtube.com/watch?v=JBQ1rmIbTjw