Did anyone honestly rush out to buy Chanel No.5 after Brad Pitts existential ramblings? Was Robert Downey Jr really expected to shift more copies of Call Of Duty? Wes Anderson and American Express; WTF!? Why would Bruce Willis make me want to sign up for Sky Broadband? And dont even get me started on the Nintendo DS / Wii campaign. Film celebrities have a tragic relationship with TV advertisements. For the most part, anytime a Hollywood A-Lister signs on to affiliate themselves with some random product for buckets of cash; it quite often feels exactly like that. Its pointless, and rarely must it have any impact on product salesat least, one would hope that it doesnt. Surely the general public are not affected by such unabashed tripe? And then you have the Japanese market - a whole new world of shameless and lurid catastrophes. Arnie selling energy drinks like a crazed Manga genie creature, Nicolas Cage getting Pachinko Fever and Michael J. Fox...trimming hedges!?; tragically funny stuff that will make your toes curl AND give you nightmares. But occasionally, someone somewhere, some hotshot ad genius working for the modern equivalent of Stirling Cooper Draper Price, has a bright idea that actually works. On occasion, a film star is approached to be a part of some advertising that is really rather brilliant. Here are 10 glorious examples of when someones celebrity status serves to enhance the advertisement that they take part in.