9. Jimmy's Daring Billboard Rescue Scam
As the Better Call Saul series progressed audiences were made aware of Jimmy McGill's rather shady past when he operated as a con-man known to many as Slippin' Jimmy, not afraid to operate on the wrong side of the law if it'll earn him a quick buck. While his life as a lawyer isn't necessarily quite as criminally-minded as it was in his past, Jimmy isn't averse to pulling off the occasional scam or two it it means he'll get ahead. One such scam involves him setting up a huge billboard with clothing and design style very similar to that of his rivals at HHM, which the court promptly orders him to remove within 48 hours. Before Jimmy complies with the court order he decides to stage a "daring" rescue of a worker, who happens to fall off the billboard scaffolding conveniently as Jimmy is making a video. It's a wonderful moment which shows just how committed Jimmy can be when it comes to self-promotion.