10 Best John Lewis Christmas Adverts - The Definite Ranking!

9. Moz The Monster - 2017

Moz the Monster wasn't one of John Lewis' more popular adverts. Perhaps it's the idea that the little boy and Moz were destined not to play together anymore, although we are shown that once the light is off Moz does comes back.

The traditional tears that come from a John Lewis advert are usually happy, not sad. I know Moz reappears when the night light is turned off but by that point the advert has already become sad and it's hard to recover that happy feeling.

For me, Moz the Monster slightly missed the mark.