That is to say, the market is saturated. Contrary to popular myth, modern technology does actually tend to last, so, by now most people have a television that is around 10 years old or less. That means they wont need replaced for another 5 years or more. The mass market shift of I must throw away my old one even though it works just to buy the next big thing has been and gone, not to mention the economy that fuelled it. Manufacturers tried to convince us all that 3D was the new revolution, we were all going to want one. Except it wasnt, and we didnt. 4K is an easier sell due to the higher resolution but given 10-7 above, the types of television technology being developed are unlikely to cause the next big shift, which is what manufacturers are counting on to pay back on the R&D. When you have a TV thats working well and has a picture youre happy with, you are unlikely to ditch it. UK sales have remained high but flat whilst in the US larger screens are more popular but the market there is falling.
I.T. Consultant, technophile and Doctor Who fan. I like to talk about tech, take films apart and make excuses for Doctor Who's continuity errors. No other show has the power to make me feel like a big kid.
